Friday, June 27, 2014

#LikeAGirl

Mendozza: “a must watch”
Building self-confidence in
young women “and beyond”

Jessica Mendozza

Collegiate 4-time First Team All-American softball player, Olympic gold and silver medalist, and now ESPN sportscaster Jessica Mendoza says the video posted below is a “must watch for anyone who is, has or supports girls!” It is part of the larger Always “Rewrite the rules” promotion about empowering women of all ages.

Called the "
#LikeAGirl" campaign, it is not an attempt to eliminate, but to redefine this common phrase into a very positive affirmation.

“We're kicking off an epic battle,” the video's producers state, “to make sure that girls everywhere keep their confidence throughout puberty and beyond.”

Their Facebook page is at https://www.facebook.com/always. Twitter page is at https://twitter.com/Always


 

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